I will warn you (and any of her spies) that this post will reference Margaret Atwood. Let it be noted that, because I am a young, superstitious person hacking away at a career in publishing, and because I believe that any unflattering reference to the queen of CanLit carries a curse of horrible failure, all references herein are friendly, playful, or, at worst, flip.
I spend a fair amount of time working with and thinking about the brave new digital world of publishing, and while most of the big conversations are centered on Ebooks, reading devices, and sales channels, I thought it might be worth considering the vehicles in which we intend to drive these electronic tomes around – social media. Despite one of the most unfortunate instances of terminology abuse in recent history, social media has become one of the most widely used methods of communication we have. It seems to be good news for publishers, who have been using the web to sell and promote their titles more and more steadily.
In fact, social media has become so main stream in publishing that even Ms. A herself has been tweeting, blogging, and selling band-style swag (???) to promote her new [...]
